About Us

We are all about 360 Degree in sports. Cricket rules our expertise

We create sports leagues, manage players, so in-stadia branding and drive change through our years of expertise.
In a nutshell we have worked closely with
Over 50 players in 18 years
Created 2 big cricket leagues
Gave concepts to 3 Sports Leagues
Started India’s largest Sports injury program, GSIC (Global Sports Injury Conclave), Around 60+ brands handled
If you are looking to create a brand in sports then you are at the right place.
We take pride in providing 360-degree integrated approach for brand management in sports marketing.

Our Story

Elite Sports Management was established in 2003 by Nishant Dayal who started with a focus of making sports a game changer for many young lives across India.
His own passion for cricket is reflected in encouraging young talent for the sports.
He has worked strenuously in the most remote parts of India thereby giving opportunities to many young dreamers.
Today, Elite is one of the huge contributors to the Game , Globally Founding Director Nishant Dayal has experience both within the sports and in commercial business he works hand in glove with the players understanding their needs and also building brands from concept to finalisations.
He is globally connected which is an added advantage when it comes to creating media properties or establishing a wider reach for brands or sports personalities.

Player Management

Elite Sports has spearheaded numerous appearances and endorsements for many international cricketers such as CG Chris Gayle. We worked hand-in-glove with them to redefine their association with brands and created their own branding example- ‘Universe Boss’ Chris Gayle and ‘Champion Song Fame’ Dwayne Bravo.
Player Management has been a very straight-line approach and players like Saurabh Tiwary in their ‘under 19s’ to playing for Team India was customized who could associate quite a few brands to help in due course of their careers.